9th April 2008

Daily Mego Adoration: Mego Spring 1975 Catalog (pp1-2)

Over at Plaid Stallions, Brian has posted a cool Evel Knievel toothbrush ad. Meanwhile, we have a little Evel memorabilia that is not so dentist-friendly!
Daily Mego Adoration Here’s our Daily Mego Adoration for Wednesday, April 9, 2008:

Mego Spring 1975 Catalog (Part 3 of 5)!

1975 Catalog All week, we are revealing pages from the scarce Spring 1975 Mego Catalog, which comes courtesy of the Edgar Rice Burroughs (ERB) estate’s private Mego archive.

When Mego produced the Spring 1975 catalog — during 1974, actually — they did not yet have production samples for several of the products being promoted. An example of this is the Evel Knievel toy line the company planned.

By the time Mego completed the Final 1975 catalog, they had procured a plethora of Evel-related bicycle goodies (as demonstrated by the Final 1975 Catalog page, shown at right).

Prior to that, however, Mego lacked actual production samples and opted to mock-up a simple page, using a peculiar-looking kid and the promise of a few ill-conceived freezer treats. Surprisingly, Mego actually offered the strange “Sky-Sicle” and “Motor-Sicle” molds in the Final 1975 Catalog. Wow.

As evidenced by the Spring 1975 catalog’s back cover (see yesterday’s Blog), Mego did not receive production samples for the Bend N’ Flex Super-Gals or Bend N’ Flex Super-Foes in time to include product photography. But Mego did receive samples of the Bend N’ Flex Planet of the Apes toys in time… so those are depicted.

Below are pages 1 and 2 of Mego’s Spring 1975 catalog (click images to embiggen):

Spring 75 Catalog Spring 75 Catalog

Check back tomorrow for the next two pages from Mego’s Spring 1975 catalog!

Benjamin

Links: Plaid Stallions MegoMuseum.com 1975 Mego Catalog 1975 Mego Catalog - WGSH (Mego Museum) 1975 Mego Catalog - Evel Knievel (Mego Museum)

Blog Credits and legal stuff: Images published by Benjamin Holcomb, Edgar Rice Burroughs, Inc. and TwoMorrows Publications. All rights reserved. Images may not be reprinted or published without prior written consent from the publishers.

posted in Daily Mego Adoration, Edgar Rice Burroughs, Inc., Mego Catalogs, Mego Corporation, Mego Spring 1975, Planet of the Apes, World's Greatest Toys | Comments Off

7th April 2008

Daily Mego Adoration: Vintage ’70s Mego Toy Kid!

Daily Mego Adoration

Here’s our Daily Mego Adoration for Monday, April 7, 2008:

Mego Spring 1975 Catalog (Part 1 of 5)!

Who IS this peculiar-looking kid, and just WHAT is his connection to Mego?!

Spring 75 Catalog This week, we proudly reveal a thorough examination of the incredibly rare Spring 1975 Mego Catalog. I discovered this scarce, 8-page catalog inside the Edgar Rice Burroughs (ERB) estate’s private Mego archive, and it is as interesting as it is informative.

While researching World’s Greatest Toys!, I was truly blessed to gain access to ERB’s private Mego documentation, which sat in a file cabinet, untouched — until I came a’ knockin’ — for more than 30 years.

The Spring 1975 Mego catalog is one of many special artifacts I discovered during my exciting encounters with Danton Burroughs, grandson of the late Edgar Rice Burroughs, who created Tarzan, Lord of the Jungle.

In other words, be aware that there are many more, amazing and insightful Mego blogs coming in the near future.

Vintage 1970s toy goodness abounds!

World’s Greatest Super-Heroes! Planet of the Apes! Bend N’ Flex! Super-Gals! Super-Foes! Collector Banks! Plush toys!

Be sure to check back each day this week, as we will publish daily spreads of every single page from this long-lost Mego ephemera!

I want to send a special shout-out to Danton Burroughs, the sweetest and most generous man I have ever met. Danton, who suffers from a chronic and progressive disease, doesn’t even have a computer (let alone read blogs), so he will never see this. Still, I want to broadcast my respect and appreciation of him. Danton, you took the Mego book to a ‘whole nuva levoh’, and I am forever indebted to you.

I wish you nothing but the best, my friend, and may every day be “a good day.”

Benjamin

Blog Credits and legal stuff: Images published by Benjamin Holcomb, Edgar Rice Burroughs, Inc. and TwoMorrows Publications. All rights reserved. Images may not be reprinted or published without prior written consent from the publishers.

posted in Book Research, Daily Mego Adoration, Edgar Rice Burroughs, Inc., Mego Catalogs, Mego Spring 1975, Mego World's Greatest Super-Heroes, Planet of the Apes, World's Greatest Toys | Comments Off

26th March 2008

Mego Wants you to “Go Ape!”

Go Ape! Mego Museum contributor Mego73 recently posted a link to this amazing blog on Hunter Goatley’s POTA site, which features scans of the circa-1974 “Go Ape!” promotional press book.

Among the promotional pages are references to Mego’s own promotional efforts supporting their line of Planet of the Apes action figures.
I love how the generic graphics (clearly pre-dating the digital age) implore readers to “Visit your local [MEGO] for details…”

Wow.

Benjamin

posted in Acknowledgements, Film & Television, Mego Corporation, Mego Memories, Planet of the Apes, Pop Culture | 0 Comments

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