6th June 2008

Mego Price Stickers: Gold Circle!

Gold Circle, a discount department store founded by Federated in 1967 (in Columbus, Ohio), went out of business in 1988. Thanks to Mego-head Anthony “Toyroom” Durso, we have this awesome Gold Circle price sticker, affixed to a “3rd Version” (4-panel) Shazam box:

Price Sticker

Post your comments below. I’d like to hear your thoughts.

Benjamin

Exclamation Want to learn more about Mego and the World’s Greatest Super-Heroes?
Pick up a copy of Mego 8″ Super-Heroes: World’s Greatest Toys from Amazon.com today! All sales support the author and help finance the blog. How cool is that?

posted in Daily Mego Adoration, Gold Circle, Price Stickers, Shazam!, Window Boxes, World's Greatest Toys | 0 Comments

26th May 2008

Mego Price Stickers: Early Toys “R” Us

On this Memorial Day, I wish to acknowledge all of the brave men and women in the Armed Forces, and give thanks and remembrance to those who have given their lives serving their country.

Here’s a nice example of an early Toys “R” Us price sticker, affixed to a 5th Version (5-digit/Old logo) Shazam box:

Price Sticker

Many Mego toys (especially the “2nd Issue” card variants) feature the later orange Toys “R” Us sticker, but this sticker pre-dates all of those more common tags.

The sticker reads:

  • TOYS R’ US!
  • 429791 $2.48

Post your comments below. I’d like to hear your thoughts.

Benjamin

Exclamation Want to learn more about Mego and the World’s Greatest Super-Heroes?
Pick up a copy of Mego 8″ Super-Heroes: World’s Greatest Toys from Amazon.com today! All sales support the author and help finance the blog. How cool is that?

posted in Daily Mego Adoration, Price Stickers, Shazam!, Toys "R" Us!, Window Boxes, World's Greatest Toys | 2 Comments

1st April 2008

Daily Mego Adoration: New Mego Discovery!

Daily Mego Adoration Here’s our Daily Mego Adoration for Tuesday April 1, 2008:

New Mego Discovery: 2nd Issue ©1977a Superman Card!

I am not all that surprised to finally find this specimen, but it is still incredibly exciting!

Sometime around Summer 1977, Mego produced a mysterious packaging variation, presumably a “filler” piece, which appeared between the “©1976″ and “©1977b” cards. This transitional card variation boasts a totally unique ‘butterfly’ peg hole, and the back uses uncoated card stock. It is as mysterious as it is different.

Until today, it was believed that Mego issued only four characters on this card: Batman, Robin, Shazam and Green Arrow. We now know Mego issued Superman on this card, too.

April Fool's Day

With the odd assortment of figures previously known to exist on this card, it’s not surprising that Mego produced other characters (especially the popular Superman!) on this card. I discuss this particular packaging variation on page 224 of World’s Greatest Toys!, as presented below:

“1977a” 2nd Issue/2nd Version (DC) Card—Summer 1977 (c2-DC-77a)

April Fool's Day This card was produced between the ©1976 and the ©1977b card, which includes more characters. The card has a 1977 copyright and new illustrations, but bears the same Country of Origin statement as the ©1976 card. The graphics on the back of the card remain identical to the ©1976 card. These elements suggest it preceded the more common ©1977b card.

This variation has several striking differences from every other 2nd Issue card. First, the card stock is glossy only on the front; the back of the card has an uncoated matte finish. This card also boasts a peculiar “butterfly” peg hole not seen on any other WGSH package. The die cut shape is different than the Teen Titans’ butterfly peg hole.

To date, only four characters are confirmed to exist on this variation: Batman, Robin, Shazam and Green Arrow. Presuming these are the only characters produced on this card, one guesses Mego issued these cards to fill an immediate need for those characters. For this to be true, it would mean that inventory of the ©1976 cards was depleted. This is not unreasonable, given the relatively low production quantities of both Shazam and Green Arrow. The existence of Batman and Robin is surprising, but could reflect the immense popularity and constant demand for them. Only time will tell if other characters appear on this extremely rare card.

Most of the new “1977″ artwork is redrawn from the work of legendary comic book artist Neal Adams. A testament to his popularity, this is among the most popular artwork used on Mego packaging.

One more thing: Happy April Fool’s Day! Yep. Just funnin’ ya… A ©1977a Superman has not been discovered. YET.
Want to learn some things that are actually true? Buy Mego 8″ Super-Heroes: World’s Greatest Toys! Just $32.97

Benjamin

Blog Credits and legal stuff: Fake images published by Benjamin Holcomb and TwoMorrows Publications. All rights reserved. Fake images may not be reprinted or published without prior written consent from the publishers.

posted in 2nd Issue Blister Cards, April Fool's Day, Batman, Daily Mego Adoration, Green Arrow, Mego Packaging, Mego World's Greatest Super-Heroes, Robin, Shazam!, Superman, World's Greatest Toys | 0 Comments

26th March 2008

Daily Mego Adoration: Poster Fun with 2nd Issue ©76 DC Cards!

Daily Mego Adoration Here’s our Daily Mego Adoration for Thursday, March 27, 2008:

Poster Fun: 2nd Issue ©1976 DC Cards!


Here’s a new addition to my Poster Fun series, wherein I create large, composite photos of different groupings of Mego Super-Heroes and packages. Today, we marvel (ahem!) at every 2nd Issue ©1976 DC card, in chronological order of release. There are 13 such cards. Enjoy!

Daily Mego Adoration

Want to learn more? Buy Mego 8″ Super-Heroes: World’s Greatest Toys! Just $32.97

Benjamin

Blog Credits and legal stuff: Images published by Benjamin Holcomb and TwoMorrows Publications. All rights reserved. Images may not be reprinted or published without prior written consent from the publishers.

posted in 2nd Issue Blister Cards, Aquaman, Batgirl, Batman, Book Production, Catwoman, Daily Mego Adoration, Green Arrow, Joker, Mego Corporation, Mego World's Greatest Super-Heroes, Mr. Mxyzptlk, Penguin, Posters!, Riddler, Shazam!, Supergirl, Superman, World's Greatest Toys | 10 Comments

25th March 2008

Daily Mego Adoration: Poster Fun with 1st Issue Cards!

Daily Mego Adoration Here’s our Daily Mego Adoration for Wednesday, March 26, 2008:

Poster Fun: 1st Issue Cards!

Here’s a new addition to my Poster Fun series, wherein I create large, composite photos of appropriate groupings of Mego figures and packages. These are the types of images I couldn’t fit into Mego 8″ Super-Heroes: World’s Greatest Toys!, but they’re an awful lot of fun to look at!

Mego issued numerous “1st Issue” card variations, yet manufactured just 17 characters using this exquisite packaging style. Here’s a composite of all 17 characters produced on 1st Issue cards, in chronological order of release. Enjoy!

Daily Mego Adoration

Want to learn more? Buy Mego 8″ Super-Heroes: World’s Greatest Toys! Just $32.97

Benjamin

Blog Credits and legal stuff: Images published by Benjamin Holcomb and TwoMorrows Publications. All rights reserved. Images may not be reprinted or published without prior written consent from the publishers.

posted in 1st Issue Blister Cards, Aquaman, Batgirl, Batman, Book Production, Captain America, Catwoman, Daily Mego Adoration, Green Arrow, Joker, Mego World's Greatest Super-Heroes, Mr. Mxyzptlk, Penguin, Posters!, Riddler, Robin, S.S. Kresge, Shazam!, Spider-Man, Supergirl, Superman, Tarzan, Wonder Woman, World's Greatest Toys | 8 Comments

24th March 2008

Daily Mego Adoration: Poster Fun with Loose Mego WGSH Figures!

Daily Mego Adoration Here’s our Daily Mego Adoration for Tuesday, March 25, 2008:

Poster Fun with Loose Mego WGSH Figures!


I wish I had been granted more pages in the Mego book, Mego 8″ Super-Heroes: World’s Greatest Toys!

At 256 pages, it’s already chock full of Mego goodness. But had it been longer, I would have included a whole bunch of other Mego goodness, such as large, composite photos of appropriate groupings of Mego figures and packages.

Sigh.

Since I didn’t have enough room to include such indulgences, I have decided to start a new Blog series to showcase my intended goodness, and I’m callin’ it Poster Fun!

Up first, a composite of every 8″ Mego World’s Greatest Super-Hero figure, in chronological order of release. Between 1972 and 1982, Mego issued 37 different Super-Heroes. Enjoy!

 

Daily Mego Adoration

 

Want to learn more? Buy Mego 8″ Super-Heroes: World’s Greatest Toys! Just $32.97

Benjamin

Blog Credits and legal stuff: Images published by Benjamin Holcomb and TwoMorrows Publications. All rights reserved. Images may not be reprinted or published without prior written consent from the publishers.

posted in Aqualad, Aquaman, Batgirl, Batman, Book Production, Captain America, Catwoman, Conan, Daily Mego Adoration, Falcon, Green Arrow, Green Goblin, Hulk, Human Torch, Invisible Girl, Iron Man, Isis, Joker, Kid Flash, Lizard, Mego World's Greatest Super-Heroes, Mr. Fantastic, Mr. Mxyzptlk, Penguin, Posters!, Riddler, Robin, Shazam!, Speedy, Spider-Man, Super-Foes, Super-Gals, Supergirl, Superman, Tarzan, Teen Titans, The Fantastic Four, Thing, Thor, Wonder Woman, Wondergirl, World's Greatest Toys | 6 Comments

19th March 2008

Daily Mego Adoration: Counter Display Boxes!

Here is our Daily Mego Adoration for Wednesday, March 19, 2008. Daily Mego Adoration
This is one of my favorite Mego subjects, so strap in, and let’s talk about Mego’s awesome Counter Display Boxes!

Mego Catalog Mego first promoted the World’s Greatest Super-Heroes line with a late addition to their 1972 Toy Fair catalog.

Mego staffers inserted a photographic one-sheet (shown at right) into leftover copies of the original, bound ‘72 catalog. The page features the actual prototype Superman figure (see page 17 of the book for a detailed view of the Superman prototype).

Given the impressive WGSH sales generated by Mego’s ‘test marketing’ (conducted at stores operated by retailer E.J. Korvette during Christmas 1972), it’s not surprising Mego scrambled to promote their sizzling new line as quickly as possible… even if it meant manually inserting a one-sheet into each catalog distributed throughout the year (after Toy Fair, which was held each February).

From the outset — before the other three original figures were developed, even — the one-sheet reveals that Mego planned to: 1) sell figures in individual Solid boxes (i.e. no acetate window) and; 2) ship each case of 24 boxed figures inside an “Overall Printed Counter Merchandizer” (AKA the “Counter Display Box”).

By the time the next Toy Fair rolled around in February 1973, Mego’s WGSH line had already proven to be tremendously successful, and the company was finally able to show the entire range of four characters (shown below), which included Batman, Robin and Aquaman, in addition to the Superman figure depicted in 1972 (note the earliest costume variations, including the Large ‘S’ Superman emblem, ‘Skinny’ boots, Robin’s cloth belt and the removable masks for Batman and Robin):

Mego Catalog

Mego was also able to show the revised Counter Display Box. The prototype Counter Display Box depicted in the post-1972 Toy Fair catalog (shown below left) includes just eight individual boxed figures, while the 1973 catalog (below right) boasts a fully-loaded Counter Display. Interestingly, Mego modified the die-cut opening between 1972 and 1973, as demonstrated in the comparison below.

Mego Catalog

Just look at all those Solid Boxes! Like, Zoiks, Scoob!

Mego’s 1973 WGSH Assortment Number (1310) was identical to 1972, as was the case-pack assortment:

(9) Superman
(9) Batman
(4) Robin
(2) Aquaman

Now you know why Aquaman is the rarest of the early Mego Super-Heroes!

By Toy Fair in 1974, Mego had expanded the super-hero offering to include four new characters: Captain America, Tarzan, Spider-Man and Shazam. Mego granted this 2nd Wave of Mego Heroes a new Assortment Number, 1311.

Mego Catalog

Mego also modified the Counter Display graphics, to accommodate all eight heroes:

Mego Catalog

Above: the 1974 1310/1311 Counter Display box, as depicted in the 1974 Mego catalog (left) includes a strange assortment of boxed figures, including 2nd Wave heroes Captain America, Spider-Man, Shazam and Tarzan, along with three of the four Super-Foes wave (no Joker) and one Batman. The same Counter Display from my personal collection (right) is filled with a slightly more appropriate combination of 1310 and 1311 figures.

The 1974 Assortment Numbers are as follows:

Asst. 1310:
(4) Superman
(10) Batman
(6) Robin
(4) Aquaman

Note that the quantity of Superman figures dropped from nine to four… in just one year! Until the “Superman” movies started appearing, the Mego Superman figure just was not as popular as collectors once assumed.

Asst. 1311:
(4) Captain America
(4) Tarzan
(12) Spider-Man
(4) Shazam

Note the confidence Mego had in Spider-Man (half of the entire assortment!), not to mention the ambivalence Mego suffered in guessing the other three characters’ potential popularity. “4… and 4 and, ummm… 4? Yeah, that sounds good.”

Mego’s 1974 “1310/1311″ Counter Display Box looks great either open or closed (below):

Counter Display Box

1974 also marked the first year Mego promoted their new Super-Gals and Super-Foes lines.

In 1974, Mego offered retailers the option of receiving Super-Gals packaged in 1st Issue blister cards or window boxes, the latter of which included a wonderful Counter Display Box:

Mego Catalog

The 1974 boxed Gals Assortment (1340) included the following case-pack quantities:

(7) Wonder Woman
(3) Supergirl
(7) Batgirl
(7) Catwoman

Now you know why Supergirl is the rarest of the four Gals!

That year, Mego offered retailers the same packaging options for the Super-Foes:

Mego Catalog

The 1974 boxed Foes Assortment (1358) included the following case-pack quantities:

(8) Penguin
(8) Joker
(4) Riddler
(4) Mr. Mxyzptlk

Oh, if only Mego had predicted kids’ distaste for Mr. Mxyzptlk. Riddler might not be so rare today!

Sidebar The Counter Displays for both the Gals and Foes waves are extremely rare: an example of the Super-Gals Counter Display, auctioned on eBay on February 9, 2008, sold for $7,100; an example of the Super-Foes Counter Display, auctioned on eBay two days earlier, sold for a whopping $9,600.

I really adore the Mego Counter Display Boxes. Adding one to my collection was a significant moment in my life as a toy collector. I discuss Mego “Shipping and Counter Display Boxes” in World’s Greatest Toys.

Here’s a snippet from the book (page 233, for those reading along), with a scan of the cited page:

World's Greatest Toys!With each case of 24 boxed figures, Mego shipped a graphical Counter Display box, designed to help retailers merchandise the figures. To prepare the box for display, retailers took the following three steps: 1) Remove and discard the perforated portion (see photo 1); 2) Fold the exposed front and top flaps together (see photo 2) and; 3) Tuck the front flap behind the figures, allowing the top flap to stand upright, becoming a display header card (see photo 3).

All very scarce, there are at least eight* different Counter Display boxes:

1] 1972/73 1st Wave (#1310)
2] 1974 1st and 2nd Wave (#1310 and #1311)
3] 1974-76 Gals (#1340/51340)
4] 1974-76 Foes (#1358/51358)
5] 1975/76 DC Assortment #1 (#51310)
6] 1975/76 Marvel Assortment #2 (#51311)
7] 1975/76 Marvel Assortment #3 (#51312)
8] 1976 Assortment #4 (#51313)

Most boxes are white. 1975/76 Marvel Assortment #2 (Spider-Man, Captain America, Lizard and Green Goblin) boxes are reportedly orange, while 1975/76 Marvel Assortment #3 (Hulk, Tarzan, Falcon and Iron Man) boxes are sky blue. 1976 Marvel Assortment #4 (the entire 4th Wave), boxes are tan.

*If one differentiates boxes with “old” versus “new” Mego logos, there are likely eleven variations. It is unknown whether Mego created Counter Display boxes for the 1975/76 Fist-Fighters (#51601); if so, there is likely only one such version, with the “old” Mego logo.

Want to read more? Buy Mego 8″ Super-Heroes: World’s Greatest Toys! Just $49.95

Perhaps it’s the cool graphics on each Counter Display Box. Perhaps it’s the scarcity of surviving specimens. Or maybe it’s just the fact that these utilitarian packages were intended for retailers to merchandise the products… not for kids (or adults) to covet and collect.

Regardless of the reasoning behind their desirability, Counter Display Boxes are very special. And I just love ‘em all.

Now if I could just Collect ‘Em All.

Benjamin

Blog Credits and legal stuff: Images published by Benjamin Holcomb and TwoMorrows Publications. All rights reserved. Images may not be reprinted or published without prior written consent from the publishers.

posted in Aquaman, Batgirl, Batman, Book Production, Captain America, Catwoman, Counter Display Boxes, Daily Mego Adoration, Joker, Mego Corporation, Mego Packaging, Mego World's Greatest Super-Heroes, Mr. Mxyzptlk, Penguin, Riddler, Robin, Shazam!, Spider-Man, Super-Foes, Super-Gals, Supergirl, Superman, Tarzan, Wonder Woman, World's Greatest Toys | 6 Comments

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