Simpsons was a Canadian retailer. After merging with U.S.-based Sears, Simpsons became Simpsons-Sears LTD. In 1978, the retailer was further modified, becoming Sears Canada. Here’s a cool shot of a Simpsons price sticker (from the pre-merger days), affixed to a 3rd Version (4-Panel) Spider-Man box:
The sticker reads:
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