10th April 2008

Daily Mego Adoration: Mego Spring 1975 Catalog (pp3-4)

Daily Mego Adoration Here’s our Daily Mego Adoration for Thursday, April 10, 2008:

Mego Spring 1975 Catalog (Part 4 of 5)!

All week, we are revealing pages from the scarce Spring 1975 Mego Catalog, which comes courtesy of the Edgar Rice Burroughs (ERB) estate’s private Mego archive.

When John McNett (Mego’s former Director of Design) introduced himself to the Mego community, he and his wife, Linda, auctioned many of the remaining Mego items they had collected during their time spent working together at the venerable toy company. The McNetts also graciously granted me complete access to their memorabilia and photo albums, all of which is lovingly presented in the “Inside Mego” chapter of World’s Greatest Toys!

One of several random items John collected is an actual doorknob, embossed with the building’s logo, from the entryway to Mego’s Toy Fair showroom at The New York Merchandise Mart, where Mego held office space between 1976-1983.

When this particular item went on the auction block, I just knew I had to own it. I had immediate dreams of one day owning a nice big house with a dedicated “toy room.” Natch, I planned to install a door specifically suited to utilize the original Mego door knob.

Did someone say “door knob?”

Yeah, that’s me, all right (remember back in the ’80s, when “door knob” was a put-down?!).

Anyway, Mego’s Spring 1975 catalog has another such item. It may be ridiculous, but my first reaction was “ooooh. I wish I could have that!” And “that” is a group of stupid bean-bags that spell out M-E-G-O.

Spring 75 Catalog

Below are pages 3 and 4 of Mego’s Spring 1975 catalog (click images to embiggen):

Spring 75 Catalog Spring 75 Catalog

Check back tomorrow for the final two pages from Mego’s Spring 1975 catalog!

Benjamin

Blog Credits and legal stuff: Images published by Benjamin Holcomb, Edgar Rice Burroughs, Inc. and TwoMorrows Publications. All rights reserved. Images may not be reprinted or published without prior written consent from the publishers.

posted in Book Research, Daily Mego Adoration, Edgar Rice Burroughs, Inc., Mego Catalogs, Mego Memories, Mego Spring 1975, World's Greatest Toys | Comments Off

9th April 2008

Daily Mego Adoration: Mego Spring 1975 Catalog (pp1-2)

Over at Plaid Stallions, Brian has posted a cool Evel Knievel toothbrush ad. Meanwhile, we have a little Evel memorabilia that is not so dentist-friendly!
Daily Mego Adoration Here’s our Daily Mego Adoration for Wednesday, April 9, 2008:

Mego Spring 1975 Catalog (Part 3 of 5)!

1975 Catalog All week, we are revealing pages from the scarce Spring 1975 Mego Catalog, which comes courtesy of the Edgar Rice Burroughs (ERB) estate’s private Mego archive.

When Mego produced the Spring 1975 catalog — during 1974, actually — they did not yet have production samples for several of the products being promoted. An example of this is the Evel Knievel toy line the company planned.

By the time Mego completed the Final 1975 catalog, they had procured a plethora of Evel-related bicycle goodies (as demonstrated by the Final 1975 Catalog page, shown at right).

Prior to that, however, Mego lacked actual production samples and opted to mock-up a simple page, using a peculiar-looking kid and the promise of a few ill-conceived freezer treats. Surprisingly, Mego actually offered the strange “Sky-Sicle” and “Motor-Sicle” molds in the Final 1975 Catalog. Wow.

As evidenced by the Spring 1975 catalog’s back cover (see yesterday’s Blog), Mego did not receive production samples for the Bend N’ Flex Super-Gals or Bend N’ Flex Super-Foes in time to include product photography. But Mego did receive samples of the Bend N’ Flex Planet of the Apes toys in time… so those are depicted.

Below are pages 1 and 2 of Mego’s Spring 1975 catalog (click images to embiggen):

Spring 75 Catalog Spring 75 Catalog

Check back tomorrow for the next two pages from Mego’s Spring 1975 catalog!

Benjamin

Links: Plaid Stallions MegoMuseum.com 1975 Mego Catalog 1975 Mego Catalog - WGSH (Mego Museum) 1975 Mego Catalog - Evel Knievel (Mego Museum)

Blog Credits and legal stuff: Images published by Benjamin Holcomb, Edgar Rice Burroughs, Inc. and TwoMorrows Publications. All rights reserved. Images may not be reprinted or published without prior written consent from the publishers.

posted in Daily Mego Adoration, Edgar Rice Burroughs, Inc., Mego Catalogs, Mego Corporation, Mego Spring 1975, Planet of the Apes, World's Greatest Toys | Comments Off

8th April 2008

Daily Mego Adoration: Mego Spring 1975 Catalog (Covers)

Daily Mego Adoration Here’s our Daily Mego Adoration for Tuesday, April 8, 2008:

Mego Spring 1975 Catalog (Part 2 of 5)!

All week, we are revealing pages from the scarce Spring 1975 Mego Catalog, which comes courtesy of the Edgar Rice Burroughs (ERB) estate’s private Mego archive.

Mego actually produced and distributed the Spring 1975 catalog during 1974, with the intention of offering an early preview of the products they would ultimately offer at the following Toy Fair (in February 1975).

Comparing this early catalog to the Final 1975 Catalog reveals that certain items were still in development at the time the Spring ‘75 catalog was printed!

For example, Mego planned to offer Bend N’ Flex Super-Gals and Bend N’ Flex Super-Foes in 1975, yet they did not have any production samples to show. Thus, they were forced to use box-art illustrations and a promise of “Super Coming Attractions” to represent those lines.

The front and back covers of Mego’s Spring 1975 catalog look like this (click images to embiggen):

Spring 75 Catalog Spring 75 Catalog

If you review the Final 1975 catalog, you’ll see that Mego received production samples of the new Bend N’ Flex figures between production of the Spring 1975 and the Final 1975 Catalog.

Check back tomorrow for more pages from Mego’s Spring 1975 catalog.

Benjamin

Links: MegoMuseum.com 1975 Mego Catalog 1975 Mego Catalog - WGSH (Mego Museum)

Blog Credits and legal stuff: Images published by Benjamin Holcomb, Edgar Rice Burroughs, Inc. and TwoMorrows Publications. All rights reserved. Images may not be reprinted or published without prior written consent from the publishers.

posted in Book Research, Daily Mego Adoration, Edgar Rice Burroughs, Inc., Mego Catalogs, Mego Corporation, Mego Spring 1975, Super-Foes, Super-Gals, World's Greatest Toys | 0 Comments

7th April 2008

Daily Mego Adoration: Vintage ’70s Mego Toy Kid!

Daily Mego Adoration

Here’s our Daily Mego Adoration for Monday, April 7, 2008:

Mego Spring 1975 Catalog (Part 1 of 5)!

Who IS this peculiar-looking kid, and just WHAT is his connection to Mego?!

Spring 75 Catalog This week, we proudly reveal a thorough examination of the incredibly rare Spring 1975 Mego Catalog. I discovered this scarce, 8-page catalog inside the Edgar Rice Burroughs (ERB) estate’s private Mego archive, and it is as interesting as it is informative.

While researching World’s Greatest Toys!, I was truly blessed to gain access to ERB’s private Mego documentation, which sat in a file cabinet, untouched — until I came a’ knockin’ — for more than 30 years.

The Spring 1975 Mego catalog is one of many special artifacts I discovered during my exciting encounters with Danton Burroughs, grandson of the late Edgar Rice Burroughs, who created Tarzan, Lord of the Jungle.

In other words, be aware that there are many more, amazing and insightful Mego blogs coming in the near future.

Vintage 1970s toy goodness abounds!

World’s Greatest Super-Heroes! Planet of the Apes! Bend N’ Flex! Super-Gals! Super-Foes! Collector Banks! Plush toys!

Be sure to check back each day this week, as we will publish daily spreads of every single page from this long-lost Mego ephemera!

I want to send a special shout-out to Danton Burroughs, the sweetest and most generous man I have ever met. Danton, who suffers from a chronic and progressive disease, doesn’t even have a computer (let alone read blogs), so he will never see this. Still, I want to broadcast my respect and appreciation of him. Danton, you took the Mego book to a ‘whole nuva levoh’, and I am forever indebted to you.

I wish you nothing but the best, my friend, and may every day be “a good day.”

Benjamin

Blog Credits and legal stuff: Images published by Benjamin Holcomb, Edgar Rice Burroughs, Inc. and TwoMorrows Publications. All rights reserved. Images may not be reprinted or published without prior written consent from the publishers.

posted in Book Research, Daily Mego Adoration, Edgar Rice Burroughs, Inc., Mego Catalogs, Mego Spring 1975, Mego World's Greatest Super-Heroes, Planet of the Apes, World's Greatest Toys | Comments Off

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