Recently, I have focused attention on any retailer that sold Mego WGSH, with little regard to which toys those particular retailers offered. I am especially interested in comparing retailers that sold related Mego toys simultaneously.
We know that Mego offered better pricing for larger orders, so it’s fun to examine differing price-points each retailer required. The printed ’sale price’ is a strong indication of how large a retailer wasâ€¦ in other words, the cheaper the ’sale price,’ the larger that retailer’s purchase order with Mego.
Today, we examine Mego price stickers from two different retailers from the same time period (1976); both stickers are affixed to MIB 4th Wave “Marvel” Super-Heroes. Both Thornbury’s and Toys By Rizzi offered Mego’s final wave of WGSH-branded figures in 1976, at a time most retailers were cooling on Mego products.
First up, Thornbury’s (AKA “The Fun Place”) and this sticker, affixed to a MIB Thor:
The sticker reads:
- The Fun Place
Next is Toys By Rizzi and this sticker, affixed to a MIB Conan:
The sticker reads:
- TOYS BY
- 256 MGO
It’s interesting that Toys By Rizzi used part of the Mego Item Number (1313) on their sticker, not to mention the fact that Toys By Rizzi’s toy cost $0.30 more than Thornbury’s toy. The price discrepancy reveals the relative scale of each retailer’s buying power. Clearly, Thornbury’s placed a larger Mego order (at least in 1976) than Toys by Rizzi.
Three cheers to both retailers for supporting Mego in the face of diminishing consumer interest and slowing sales. I hope your Mego inventory eventually sold out. Heck, I wish I’d been there to buy them all up!
Post your comments below. I’d like to hear your thoughts.
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