Here’s our Daily Mego Adoration for Thursday, April 17, 2008:
Mego Price Stickers - BEST Products!
Continuing this week’s examination of Mego price stickers, we turn our attention to BEST Products, one of the last-standing catalog showrooms in America. I really miss the catalog store business model, but I guess shopping malls and the internet rendered them obsolete. Sigh.
Do you remember BEST Products? I loved that store as a kid.
Best employed the “catalog showroom” concept for many of its product offerings. Although some product categories (such as sporting goods and toys) were stocked in traditional self-serve aisles, the majority of products (notably consumer electronics, housewares, and appliances) were featured as unboxed display models. Customers were permitted to examine and experiment with these models, and if found to be desirable, they could be purchased by submitting orders to store personnel. Saleable versions of the merchandise (typically boxed and/or in its original packaging) would then be retrieved from storage and delivered to a customer service area for subsequent purchase.
As a cost-saving measure, Best jointly published its catalog with Service Merchandise and Modern Merchandising, and had regional non-compete agreements with those chains.
BEST Products, well-known for avant garde store architecture, used several different corporate logos, including the ‘escalating letter forms’ and the “USA” map that appears on this Â©1975 Spider-Man card, which Mego issued after February 1977:
The sticker reads:
- Best Products
- CATALOG NUMBER
- BUYER’S CODE
- REFERENCE RETAIL
Pretty cool! During the late 1970s, Mego figures definitely started climbing in price!
I am still actively seeking contributions to my Price Sticker Library, so if you have access to vintage price stickers affixed to Mego toys, I want to hear from you! Please post in the comments below, or send me an Email.
The Best Products Catalog Showroom (pictured above), formerly located in Langhorne PA, was decorated by Venturi Scott Brown and Associates, back in 1978. Store photo Â© Tom Bernard.