16th May 2008

Strange Mego Logo!

posted in Aldens, Batman, Christmas Memories, Daily Mego Adoration, Robin |

While Mego was world-renown for shameless self-promotion to the toy industry (have you heard about Mego’s extravagant Toy Fair parties for retail buyers?), Mego was very poor at self-promotion aimed at its end-users… also known as ‘kids’.

How many of us, as kids, knew that a company called “Mego” manufactured our favorite action figures? Sadly, very few.

While 1970s Christmas catalogs are filled with recognizable logos from larger manufacturers such as Kenner (the ‘Stretch Armstong’ and ‘Star Wars” dudes), Hasbro (the ‘Super Joes’ dudes) and Mattel (the ‘Barbie’ dudes), Mego logos and/or attributions rarely appear in 1970s retail Christmas catalogs.

That’s what makes the 1977 Aldens catalog particularly special. Not only does it feature a Mego ‘logo’ attribution, it is not actually a Mego logo. But it is cool, and it properly credits Mego for making some hot toys:

Mego Logo

This strange Mego logo appears twice on the same page of Aldens’ 1977 Christmas catalog, which offered a Batman & Robin 2-pack ($6.99 for both!) and the Mobile Bat Lab ($13.99)

Aldens

Holy Zap!

Did you grow up in the Chicago area? Do you remember shopping at Aldens or perusing an Aldens Christmas catalog? Post your comments below. I’d like to hear your thoughts.

Benjamin

Exclamation Want to learn more about Mego and the World’s Greatest Super-Heroes?
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This entry was posted on Friday, May 16th, 2008 at 6:00 am and is filed under Aldens, Batman, Christmas Memories, Daily Mego Adoration, Robin. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

There are currently 2 responses to “Strange Mego Logo!”

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  1. 1 On May 16th, 2008, megoscott said:

    I wish I could remember when I knew about “Mego”. I can’t recall if when I first went looking for them again I knew what they were called. I don’t know if I knew the word when I was a kid,, but i suspect taht having seen it stamped on the back of the figures I habitually dressed and undressed it’s possible I knew Mego as a word….

    That Alden’s logo looks like the love child of the old and new Mego logos…

  2. 2 On May 16th, 2008, wee67 said:

    I had never thought about it, but its true- Mego did not do a very good job at taking credit for their work with kids. I don’t know that it would have made a difference as the company began to slide, but it surely wouldn’t have hurt.

    This and the items you revealed in your book about other examples of poor promotion (the later waves of WGSH) has taken some of the shine of of Mego for me. Its not a bad thing, per se. In fact, its really helped me give the company more context and helped me understand their fall.

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