15th April 2008

Daily Mego Adoration: Mego Price Stickers!

Daily Mego Adoration Here’s our Daily Mego Adoration for Tuesday, April 15, 2008:

Happy Birthday To Me!

It’s my birthday today, so I’m writing a Blog that is probably only interesting to me. That’s my prerogative, right?

I adore vintage price stickers. A veritable time capsule to better days, I especially love price stickers that adorn my beloved Mego toys. I’m not as crazy about price stickers that cover ‘important’ packaging design elements — such as those that cover the character logo — but I love them all.

For several years now, I have been collecting and archiving images of Mego price stickers. I get tremendous satisfaction from comparing printed prices to particular packaging variations, studying the evolution of Mego wholesale-versus-retail pricing.

A self-styled Mego archaeologist, I also find myself trying to decipher each retailers’ unique (if utilitarian) item codes, intended to define each product.

By the way, I am actively seeking contributions to my Price Sticker Library, so if you have access to vintage price stickers affixed to Mego toys, I want to hear from you!

This blog, surely the first in an ongoing series, focuses on Mego’s original packaging style: The “Solid” Box design, discussed on page 16 of World’s Greatest Toys!

Here are two different retailers’ Solid Box price stickers, each issued in early 1973:


Price Sticker

The Barkers price sticker above, affixed to the front of a Solid Box Batman, reads:

  • Barkers
  • DP 77 373
  • 021 1310
  • $1.99

Note the recognizable “1310″ citation, denoting Mego’s original assortment code; the “1310″ assortment included Superman, Batman, Robin and Aquaman… I have no idea what the “021″ refers to.


Price Sticker

The BIG D price sticker above, affixed to the top panel of a Solid Box Superman, reads:

  • BIG D
  • $2.19

What’s interesting to me is the $0.20 price difference between Barkers and BIG D; clearly Barkers ordered larger quantities, ensuring better wholesale pricing, which is notably reflected in the final retail price. Fascinating!

I’ve heard of Barkers before (though I don’t think we had them in Michigan, where I grew up), but I’ve never heard of BIG D… perhaps a small regional store?

Do you remember either Barkers or BIG D from your childhood? If so, how would you classify each retailer (i.e. “Department Store,” “Five-and-Dime,” “Drug Store,” etc.)? If you know, please post in the comments below.

Also, I look forward to hearing from fellow Mego sticker-heads. Please send me pics of your Mego price stickers!


p.s. It’s not only my birthday, it’s also Tax Day. Don’t forget to tip Uncle Sam for letting you live in this glorious-yet-troubled country! If you are one of the many ‘International’ Mego Collectors not beholden to our tax system, take a moment to send me good birthday wishes. I could use it.

This entry was posted on Tuesday, April 15th, 2008 at 6:00 am and is filed under BIG D, Barkers, Batman, Mego Packaging, Mego Retailers, Price Stickers, Superman. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

There are currently 6 responses to “Daily Mego Adoration: Mego Price Stickers!”

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  1. 1 On April 15th, 2008, Flynne said:

    Happy Birthday, Benjamin, and many happy returns!

  2. 2 On April 15th, 2008, benjamin said:

    Thanks Derek!

  3. 3 On April 15th, 2008, dcsting said:

    Happy B-Day Ben!! It’s nice to see a fellow price sticker fan! Some pieces in my collection are favorites of mine because of the price sticker. It is intresting to find out what all of those numbers mean. Thanks.

  4. 4 On April 16th, 2008, namtab29 said:

    happy belated b-day, ben!

    …i remember seeing a whole end-cap of Megos in a Kiddie City store’s cut-out aisle as late as 1984, I think it was (I seem to recall being there to buy Super Powers figures, making it 1984). at the time, Megos seemed old hat and i was more into Star Wars and Super Powers.

    now of course i think i could’ve probably bought several thousand dollars worth of Megos for probably about $20. *sob*

  5. 5 On April 16th, 2008, benjamin said:

    Thanks, Rob!

    Man, what a GREAT (if slightly painful) memory! In Ann Arbor, MI, where I grew up, we had a Kiddie Land (similar to Kiddie City) that actually was a Kresge previous to that! I vividly recall seeing a MIB Green Goblin at that Kiddie Land. Inexplicably, I didn’t buy it. What was with us back then? Leaving Mego figures on the shelf?! Inconceivable!

  6. 6 On April 16th, 2008, benjamin said:


    Thanks again for the great stickers you sent! I can’t wait to post them up on the blog!