World’s Greatest Toys!

Here’s our Daily Mego Adoration for Friday, April 11, 2008:

Mego Spring 1975 Catalog (Part 5 of 5)!

All week, we have been revealing pages from the scarce Spring 1975 Mego Catalog, which comes courtesy of the Edgar Rice Burroughs (ERB) estate’s private Mego archive.

In revealing the catalog pages all week, I’ve repeatedly mentioned the fact that when Mego produced the Spring 1975 catalog, they lacked the requisite production samples to properly depict all of the toys they planned to introduce at Toy Fair in 1975. Accordingly, Mego granted Evel Knievel a fake product mock-up, and they used illustrations to promote the forthcoming Bend N’ Flex Super-Foes and Bend N’ Flex Super-Foes.

By this time, Mego had production samples of Bend N’ Flex 1st- and 2nd-Wave figures, but they hadn’t yet completed their line of plastic banks! With Superman, Batman and Spider-Man banks ready to go (dare I say “in the bank?”), Mego was forced to ‘photo-illustrate’ the proposed Joker and Penguin banks:

I cannot figure out how Mego created the above images in a pre-digital world! Clearly, the images are based on the 8″ figures, but how did they illustrate the folded arms?! It’s pretty cool, and unlike anything I’ve ever seen Mego produce.

Below are pages 5 and 6 of Mego’s Spring 1975 catalog (click images to embiggen):

Benjamin

Blog Credits and legal stuff: Images published by Benjamin Holcomb, Edgar Rice Burroughs, Inc. and TwoMorrows Publications. All rights reserved. Images may not be reprinted or published without prior written consent from the publishers.