World’s Greatest Toys!

Over at Plaid Stallions, Brian has posted a cool Evel Knievel toothbrush ad. Meanwhile, we have a little Evel memorabilia that is not so dentist-friendly!
Here’s our Daily Mego Adoration for Wednesday, April 9, 2008:

Mego Spring 1975 Catalog (Part 3 of 5)!

All week, we are revealing pages from the scarce Spring 1975 Mego Catalog, which comes courtesy of the Edgar Rice Burroughs (ERB) estate’s private Mego archive.

When Mego produced the Spring 1975 catalog — during 1974, actually — they did not yet have production samples for several of the products being promoted. An example of this is the Evel Knievel toy line the company planned.

By the time Mego completed the Final 1975 catalog, they had procured a plethora of Evel-related bicycle goodies (as demonstrated by the Final 1975 Catalog page, shown at right).

Prior to that, however, Mego lacked actual production samples and opted to mock-up a simple page, using a peculiar-looking kid and the promise of a few ill-conceived freezer treats. Surprisingly, Mego actually offered the strange “Sky-Sicle” and “Motor-Sicle” molds in the Final 1975 Catalog. Wow.

As evidenced by the Spring 1975 catalog’s back cover (see yesterday’s Blog), Mego did not receive production samples for the Bend N’ Flex Super-Gals or Bend N’ Flex Super-Foes in time to include product photography. But Mego did receive samples of the Bend N’ Flex Planet of the Apes toys in time… so those are depicted.

Below are pages 1 and 2 of Mego’s Spring 1975 catalog (click images to embiggen):

Check back tomorrow for the next two pages from Mego’s Spring 1975 catalog!

Benjamin

Links: Plaid Stallions MegoMuseum.com 1975 Mego Catalog 1975 Mego Catalog - WGSH (Mego Museum) 1975 Mego Catalog - Evel Knievel (Mego Museum)

Blog Credits and legal stuff: Images published by Benjamin Holcomb, Edgar Rice Burroughs, Inc. and TwoMorrows Publications. All rights reserved. Images may not be reprinted or published without prior written consent from the publishers.