Daily Mego Adoration: Mego Spring 1975 Catalog (Covers)
Here’s our Daily Mego Adoration for Tuesday, April 8, 2008:
Mego Spring 1975 Catalog (Part 2 of 5)!
All week, we are revealing pages from the scarce Spring 1975 Mego Catalog, which comes courtesy of the Edgar Rice Burroughs (ERB) estate’s private Mego archive.
Mego actually produced and distributed the Spring 1975 catalog during 1974, with the intention of offering an early preview of the products they would ultimately offer at the following Toy Fair (in February 1975).
Comparing this early catalog to the Final 1975 Catalog reveals that certain items were still in development at the time the Spring ‘75 catalog was printed!
For example, Mego planned to offer Bend N’ Flex Super-Gals and Bend N’ Flex Super-Foes in 1975, yet they did not have any production samples to show. Thus, they were forced to use box-art illustrations and a promise of “Super Coming Attractions” to represent those lines.
The front and back covers of Mego’s Spring 1975 catalog look like this (click images to embiggen):
 |
 |
If you review the Final 1975 catalog, you’ll see that Mego received production samples of the new Bend N’ Flex figures between production of the Spring 1975 and the Final 1975 Catalog.
Check back tomorrow for more pages from Mego’s Spring 1975 catalog.
Benjamin
Links: MegoMuseum.com 1975 Mego Catalog 1975 Mego Catalog - WGSH (Mego Museum)
Blog Credits and legal stuff: Images published by Benjamin Holcomb, Edgar Rice Burroughs, Inc. and TwoMorrows Publications. All rights reserved. Images may not be reprinted or published without prior written consent from the publishers.