|Here is our Daily Mego Adoration for Thursday, March 20, 2008.|
|Let’s talk about 2nd Issue Cards!|
Mego developed a wide variety of packaging styles for their “World’s Greatest Super-Heroes” toy line, so collectors have embraced nicknames to define each style. The earliest packaging style, which Mego introduced toward the end of 1972, is known as the “Solid” box. Mere months later, Mego modified the “Solid” box by adding a thin, acetate window that allows a view to the toy inside. Such packaging is known as a “Window Box.”
Around the same time, Mego developed a blister card-style of packaging, called “1st Issue” cards. This tall card (6″ x 12″) features a plastic blister that is sealed to the bottom-center of the card.
|Some collectors still refer to “1st Issue” cards as “Kresge” cards, simply because the term was coined at a time when collectors believed such cards were available exclusively through S.S. Kresge and Kmart stores. Nowadays, collectors know Mego produced plenty of “1st Issue” cards, available through other retailers, that lack any reference to S.S. Kresge. Thus, “1st Issue” is a more accurate nickname for any card that measures 6″ x 12″.|
In Spring 1977, Mego ceased production of all boxes and “1st Issue” cards, introducing a new blister card-style of packaging that is wider and shorter than the original card. Measuring 7″ x 10″, the plastic blister is sealed to the bottom-right of each card. Not surprisingly, these cards are known as “2nd Issue” cards.
|Collectors once referred to “2nd Issue” cards as “Standard” cards, a term that does not recognize the numerous, seminal “1st Issue” card variations. Collectors also once referred to these packages as “U.S.” cards, presumably unaware of the myriad ‘foreign’ packages â€” available outside of America â€” which utilize the same packaging style. Thankfully, neither term is used much anymore.|
Between Spring 1977 and December 1982 (when Mego cancelled the WGSH line), Mego produced five different “2nd Issue cards” for DC characters in the United Statesâ€¦ six, if one includes the truly unique Wonder Woman card, which many collectors assume was developed for the Australian market. While marked “Â©1977,” the solitary “2nd Issue” Wonder Woman card was evidently produced sometime between Spring 1978 and Spring 1979.
One feature I could not fit into the Mego book (but really wanted to include) is an expository breakdown of the different “2nd Issue” cards. I have received a lot of questions about the different packaging variations Mego produced, so I will use this blog to expand on the informationâ€¦ using tons of pictures, of course.
Today, I will introduce each of the “2nd Issue” DC cards. Of all the DC characters Mego produced, only Batman and Robin represent each of the five U.S.-issued “2nd Issue” cards. I present all five cards in the Robin chapter of World’s Greatest Toys! (page 40 and 41), but now I will add the “2nd Issue” Wonder Woman card, too!
Here are Mego’s “2nd Issue” DC cards, in chronological order of release!
2nd Issue DC Card Variations:
|Above: Â©1976 card front||Above: Â©1976 card back|
|Above: Â©1977a card front||Above: Â©1977a card back|
|Above: Â©1977b card front||Above: Â©1977b card back|
|Above: Â©1977c card front||Above: Â©1977c card back|
|Above: Â©1978 Wonder Woman card front||Above: Â©1978 Wonder Woman card back|
|Above: Â©1979 card front||Above: Â©1979 card back|
Want to learn more? Buy Mego 8″ Super-Heroes: World’s Greatest Toys! Just $49.95
Stay tuned: Tomorrow, I will post a blog explaining the defining aspects of each “2nd Issue” DC card. After that, I will post a pictorial blog, demonstrating the differences.
Blog Credits and legal stuff: Images published by Benjamin Holcomb and TwoMorrows Publications. All rights reserved. Images may not be reprinted or published without prior written consent from the publishers.
posted in 1st Issue Blister Cards, 2nd Issue Blister Cards, 2nd Issue DC Cards, Book Production, Copyrights and Trademarks, Daily Mego Adoration, Mego Packaging, Mego World's Greatest Super-Heroes, Robin, Super-Gals, Window Boxes, Wonder Woman, World's Greatest Toys | 0 Comments